How to plan a WhatsApp marketing campaign in 7 steps
A practical seven-step method to set a goal, choose the right contacts, write the message, launch safely, and measure a WhatsApp campaign.
The Tiringo playbook20 guides · in English
Less noise.
More replies.
Practical methods for turning a contact list into expected, useful, and measurable conversations.
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Start with a clear strategy
The channel cannot replace permission or relevance. This first guide lays the right foundation.
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20 guides built for action
Filter by topic, then choose the next part of your campaign to improve.
WhatsApp opt-in: how to obtain and document consent
Learn how to request a clear WhatsApp opt-in, document the permission, and provide an easy way to withdraw or opt out.
How to segment contacts for more relevant WhatsApp campaigns
Use practical segmentation criteria to build focused WhatsApp contact groups without creating an unmanageable collection of audiences.
How to import CSV or Excel contacts for a WhatsApp campaign
Prepare, map, validate, and import a CSV or Excel file directly into a WhatsApp contact group while keeping errors easy to fix.
How to normalize international phone numbers for WhatsApp
Handle country codes, local formats, spreadsheet changes, and validation before using international phone numbers in a WhatsApp campaign.
How to personalize WhatsApp messages with custom fields
Use names, cities, dates, and product details without producing awkward WhatsApp messages when custom-field data is missing or wrong.
How to write a WhatsApp marketing message that earns replies
Follow a clear structure for writing contextual WhatsApp marketing messages with one useful promise and one easy next step.
WhatsApp formats: text, image, video, or audio
Choose text, image, video, audio, document, location, contact, or poll content according to the action your WhatsApp campaign needs.
How to send documents in a WhatsApp campaign reliably
Check mobile readability, file names, MIME types, uploads, captions, and downloads before sending a document in a WhatsApp campaign.
When is the best time to send a WhatsApp campaign?
Choose a WhatsApp campaign time using the requested action, recipient time zones, team availability, frequency, and your own results.
Which KPIs should you track for a WhatsApp campaign?
Understand sent, delivered, read, replied, and failed message data, then connect each WhatsApp campaign metric to a business outcome.
WhatsApp read rate vs. reply rate: what should you improve?
Diagnose WhatsApp campaign performance by connecting delivery, read, reply, and conversation quality instead of optimizing one isolated rate.
How to re-engage inactive customers with WhatsApp
Build a focused WhatsApp re-engagement campaign around a credible reason to return, a limited audience, and a simple response.
How to launch a product with a three-part WhatsApp campaign
Plan a WhatsApp sequence before, during, and after a product launch without repeating the same promotion across your full contact database.
How to build a WhatsApp event reminder sequence
Create confirmation, preparation, and day-of WhatsApp reminders that reduce uncertainty without overwhelming registered attendees.
WhatsApp marketing for real estate: 5 practical campaigns
Use five focused real estate WhatsApp campaigns for property alerts, viewings, documents, follow-up, and buyer re-engagement.
How to manage WhatsApp campaign replies in a shared inbox
Use campaign context, assignment, priorities, saved replies, and outcome tracking to manage WhatsApp responses in a shared team inbox.
How to create WhatsApp message templates your team will use
Build a clear, adaptable WhatsApp template library that captures proven structure and improves through real campaign conversations.
10 WhatsApp campaign mistakes to avoid
Fix unclear permission, broad targeting, poor data, dense copy, untested media, and neglected replies before your next WhatsApp campaign.
WhatsApp campaign checklist: what to review before sending
Review audience, permission, variables, links, files, reply capacity, and measurement with this practical pre-send WhatsApp campaign checklist.
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