Keep product preferences precise and verify inventory close to the manual send.
1. Record the requested item
Store the product reference, variant, size, and date of the request in your shop or working list. Record permission for the alert. A general newsletter signup does not tell you which variant someone wants. If the preference is missing, clarify it before adding that person to a product-specific audience.
2. Verify sellable stock
Check that inventory is actually available to purchase, including reserved units and other sales channels. Decide whether the message offers a normal purchase or a genuine reserved item. Do not say “saved for you” unless the stock system has made that reservation. Keep the landing page aligned with the available variant.
3. Build a precise audience
Prepare one group per meaningful product preference and exclude people who already bought or withdrew the request. Tiringo does not listen for stock changes; refresh the shop export and launch the batch manually. For large audiences, consider whether expected demand could exceed stock before sending the same promise to everyone.
4. Retire completed requests
Update the waiting list after purchases and remove fulfilled requests from future alerts. Compare relevant purchases, useful replies, and stockouts after sending. If customers keep reaching an unavailable page, reduce batch size or improve inventory coordination. Test one product before expanding the method.
5. Decide what happens if stock runs out
Prepare the response before sending an alert to a large waiting list. If the item sells out, say so clearly and let the customer choose whether to stay on the list for another alert. Do not replace the requested variant with an unrelated promotion just because the original product is unavailable.
- Check whether another alert is wanted.
- Record the correct product preference.
- Avoid promising the next replenishment date.
