Plan around the recipient’s experience and coordinate every team’s communication before another send.
1. Map messages by recipient
Keep a working calendar of recent campaigns, audience groups, message purposes, and responsible teams. Check overlaps between loyalty, seasonal, and product lists. Include operational notifications when reviewing the overall experience. A customer who received several order updates may not welcome a promotional message on the same afternoon.
2. Choose a reason before a cadence
Do not set a universal weekly target simply to fill the calendar. Ask whether there is something useful and expected to say. A product-request alert and a generic promotion have different relevance. Use declared preferences and prior conversations to decide what deserves another message and what can wait.
3. Apply exclusions manually
Review recent recipients and opt-outs before preparing the next group. Tiringo does not provide automatic contact-level frequency caps. Its delivery pacing controls the interval between recipient attempts, not how often one person receives different campaigns. Maintain your own suppression list and exclude withdrawn contacts before importing again.
4. Review the pattern
Track useful replies, requested actions, complaints, and opt-outs over several sends. A lower response rate may reflect weak relevance rather than frequency alone. Change one aspect at a time and document the result. Start with a simple shared calendar and reconcile the next two planned audiences before launching either campaign.
5. Resolve competing team requests
If two teams want to contact the same audience, choose the message with the most useful immediate purpose and move the other. Record the decision in the shared calendar so neither team recreates the excluded audience later. A simple priority rule is easier to maintain than relying on every sender to remember all earlier conversations.
- Check audience overlap.
- Choose the more immediate useful message.
- Record exclusions for both teams.
