Start with a real benefit and a verified customer group, then make redemption easy to understand.
1. Define who qualifies
Use the loyalty system to select customers with an available reward, relevant tier, or qualifying purchase history. Check marketing permission and remove inactive benefits. Keep the exported eligibility date in your working notes. A label such as VIP is insufficient if your staff cannot explain what that customer can redeem.
2. State the actual terms
Name the reward, the required action, and any genuine expiry or exclusion. If there is a minimum purchase, say so before the link. Avoid announcing point balances that your source data cannot confirm. Customer-facing language should match what checkout and shop staff will apply.
3. Prepare and reconcile the send
Create the appropriate group in Tiringo and preview the reward fields with realistic contacts. Reward balances and redemptions remain in the loyalty system; Tiringo does not calculate points or invalidate redeemed offers. Update the group manually before each new batch so yesterday’s redemption does not receive another invitation.
4. Measure useful redemptions
Compare valid redemptions and repeat purchases with the cost of the benefit and staff time. Replies can expose confusing terms even when sales look healthy. Try one reward with one eligible segment, document the questions, and improve the explanation before introducing more complicated tiers.
5. Test redemption before announcing it
Ask a teammate to attempt the redemption using an eligible test record and then an ineligible one. Check that staff can explain the result and that the checkout applies the expected benefit. This small rehearsal can reveal conditions that look clear in the message but fail when the customer tries to use them.
- Test an eligible purchase.
- Test an excluded purchase.
- Confirm how staff resolve a disputed reward.
